ViaRide is a brand operated by Mundo Latino Inc. This Privacy Policy describes how we collect, use, disclose, and protect personal information in connection with our website and ViaRide passenger and driver applications (collectively, the “Service”).
1. Scope and Definitions
“Company,” “we,” and “our” refer to Mundo Latino Inc., operating the ViaRide brand. “Applications” means the ViaRide passenger and driver apps for iOS and Android. “Website” means viaride.app. “Personal Data” means information relating to an identified or identifiable individual. “Service Providers” are third parties processing information to help us deliver the Service.
2. Personal Data We Collect
Depending on your use of the Service, we may collect your name, email address, phone number, account and contact details, pickup and destination information, ride requests and trip history, communications with support, and information needed to administer the Service. For drivers, information may also include driver profile and vehicle information and documentation needed for onboarding or eligibility checks, where collected.
3. Usage and Device Information
When you access the Service, technical data may be collected automatically, such as IP address, browser type and version, device type and identifiers, operating system, pages viewed, dates and times of visits, app diagnostics, and other usage information.
4. Location Information
The Applications may process location information to help identify pickup locations, locate available drivers, support routing, track trip progress, and provide requested transportation services. The precise circumstances of location access, including whether location is used while an app is in the background, depend on the application features and permissions enabled. You can manage location permissions in your device settings, although restricting access may affect features.
5. Cookies and Tracking Technologies
Our Website may use cookies and similar technologies for functionality, preferences, security, and measurement of Service performance. Technologies may include browser cookies and, where implemented, tags or web beacons. Browser settings may allow you to block cookies; doing so can affect website functionality.
6. How We Use Personal Data
We may use Personal Data to provide and maintain the Service; create and manage accounts; process and coordinate ride requests; communicate by email, phone, SMS, or app notifications about the Service; respond to requests; manage transactions; investigate misuse or safety concerns; improve Service performance; and comply with legal obligations. Promotional messages, where sent, will be subject to applicable choices and legal requirements.
7. Driver Facial Identity Verification (When Enabled)
When identity verification is enabled, the app confirms, with the driver’s in-app consent, that the person using the driver account is the registered driver. A liveness check runs first: images of the driver’s face and, on supported devices, depth data are processed entirely on the device. Depth data is never stored or transmitted and is discarded when the check completes. A selfie is then transmitted securely to Ondemand Apps OU, the data processor operating the app software platform, which compares it with the driver’s reference photograph using AWS Rekognition as a sub-processor. The selfie is deleted automatically when verification completes or the session is interrupted after capture. The reference photograph is retained while the driver account is active and is deleted within 30 days after the account closes. After each check, only the pass/fail result and its date are retained, without face data. Face data is shared only with those two providers for verification. According to the platform provider’s template, AWS processes the images transiently, does not retain them after the call completes, and does not use them to train or improve its services. Face data is not used for advertising, marketing, profiling, or analytics, and is not sold. This section describes a conditional feature and does not mean it is currently enabled for every ViaRide driver.
8. Payment Processing
Where electronic payments are available, payments may be handled by external processors, including Stripe if enabled. Those processors may collect and process payment details under their own applicable privacy terms. We may receive transaction records needed to administer rides, refunds, disputes, and accounting. Available payment methods are those displayed in the Service.
9. Sharing of Information
We may disclose information to service providers assisting with application hosting and operation, data storage, payment processing, mapping, communications, customer support, and identity verification where enabled. We may also disclose information where required by law, to respond to lawful requests, protect users and the public, investigate misuse, or in connection with a corporate transaction. Information necessary to complete a ride may be shared between the matched passenger and driver. We do not describe information-sharing arrangements that are not actually in use as active practices.
10. Retention
We retain Personal Data only as long as reasonably necessary for the purposes described in this Policy, including service delivery, legal compliance, dispute resolution, and enforcement of agreements. Usage Data may be retained for internal analysis or security as appropriate. The specific facial-data retention periods described in Section 7 apply when that feature is enabled.
11. Data Deletion and Requests
You may request deletion of Personal Data or inquire about your information by contacting support@getviaride.com. Consistent with the platform template, we aim to respond to emailed requests for deletion or transfer within one month and identify the applicable deletion or transfer period. Certain records may need to be retained to comply with legal obligations, resolve disputes, or protect against fraud. Account-deletion options may also be available through the app or Website.
12. International Data Processing
Personal Data may be processed where the Company and its Service Providers operate, including locations outside your state or country. Where required, appropriate protections will be applied to cross-border processing.
13. Security
We use reasonable safeguards intended to protect Personal Data. No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
14. Third-Party Websites
The Service may link to websites operated by others. We do not control their privacy practices, and we encourage you to read their policies.
15. Changes to This Policy
We may update this Privacy Policy periodically. The revised version will be posted with an updated date, and additional notice will be provided where required.
16. Contact
ViaRide — Mundo Latino Inc.
Website: viaride.app
Email: support@getviaride.com